I gotta have my orange juice.

[M]odern ideologies involve definite ethical positions. Though an ideology may actually represent the interests of a particular group in society, it does not function as an expression of desire but as an expression of conscience. The slogan “liberty, equality, fraternity” may have originated in the bourgeoisie’s attempt to gain power at the expense of the privileged noble and clerical classes, but the slogan nonetheless rang out as a moral watchword. It struck men with all the force of an “ought,” an ethical imperative. Modern ideologies appeal to people’s consciences, and those who reject an ideology must rely upon the force of an alternate ideological or moral position or contend with the guilt which results from rejecting the ideological appeal. This is why it is so important for Christians to be able to recognize non–Christian ideologies. If they cannot, they are defenseless against their moral appeal. Christians are among those most susceptible to ideological influence, precisely because of their high level of moral sensitivity.

(Stephen B. Clark, Man and Woman in Christ, 522)